The facade is an element which is responsible for the first impression of any building whether residential, office, industrial or commercial. A sullen and faceless facade discourages any desire to go inside despite the “loud” promising words of a signboard. The lightness of the facade, the brightness given by well-chosen advertising structures however causes a desire to immediately drop by.
The complex facade design is a general design concept for the building, embodied in various elements of outdoor advertising: light boxes, volume letters, panel brackets, roof installations, security signs, canopies and sheds connected into a single ensemble. Advertising design of the facade serves as a comprehensive means to attract attention and create a favorable customer experience as well as brand promotion.